Entrepreneur Staci Berner, never thought she’d end up in intimate apparel. After working as an esthetician, makeup artist and nail technician for 20 years, she became a stay-at-home mom.
“Just because I wasn’t going into in office didn’t mean I wasn’t conscious about how she looked,” Berner says, noting she was fed up with the way her bras made her back look. “I thought it was just the size or style of the bra, so I decided to get professionally fitted.”
So Staci bought new bras in the recommended sizes and styles. Still no change. Finally, she realized the problem wasn’t her. It was the elastic bands on the bras themselves that created the back bulges she was continuing to see.
So, she took matters into her own hands.
While her kids were at school, she went to work in her sewing studio trying to come up with something that would solve her bra dilemma.
After some trial and error, she eventually had an amazing, supportive, REAL bra without elastic bands which kept her back smooth and made her look slimmer. The “Unbelievabra,” Staci’s first product was born! Shapeez’s patented Unbelievabra was her answer to a bra/shaper that had all of the features and benefits could not find in the market.
Today, her “Unbelievabra” has become a huge success with women of all shapes and sizes because it simultaneously smoothes back bulge while lifting breasts.
Celebs, stylists and makeup artists are also requesting samples to keep their assets supported and shapes looking svelte—including makeup artist Bobbi Brown, and actresses Mary McCormack, and Lesley Ann Warren.
The company now offers several innerwear products:
• The Unbelievabra, which comes in the original full-length
• The Shortee, an alternative to the sports-bra
• The Tankee, long and short
• The Lacee, in long and short — which is an elegant bra and camisole combination that is meant to be worn as outwear while still providing you with the same amazing features as the Unbelievabra.
The products are priced between $75- $110 and available in 26 size ranges with cups sizes ranging from A to E in black, nude or white Lacee. All are available in over 200 select boutiques throughout the U.S. and Canada.
For more information, visit www.unbelievabra.com.