Author Archives: Raymond Prescott

PR Is Like Fireworks

PR Is Like Fireworks

PR is like fireworks. If you don’t catch the embers, your moments in the spotlight will just be a pretty memory.

Inkandescent Public Relations is here to help you glow so your company can grow.We are a full-service PR, marketing, publishing, and website design firm that gets entrepreneurs the visibility they need to showcase their expertise—and spread the good word to reporters and customers.

Our mission: Since 2001, Inkandescent founder journalist Hope Katz Gibbs has been promoting, inspiring, and educating entrepreneurs, educators, authors, and artisans about best practices in PR and marketing. Her goal is to help them polish their message, create growth strategies, and grow their companies using the tools in her playbook: PR, marketing, advertising, and social media.

Our approach: Our team consists entirely of journalists who know how to sniff out a good story and work well with other reporters. We’re also all entrepreneurs ourselves, so we know the trials and tribulations felt by the small-business owners we represent. The key to success is our “8 Steps to PR Success“—the strategies outlined in our first Inkandescent Rulebook, “PR Rules: The Playbook,” available on amazon.com from www.PRRulesPlaybook.com.

PR RULES

Check out the 8 Steps in our new book, designed to help small business owners master their PR, marketing, advertising, social media, and sales campaigns:

Available on Amazon: 
PRRulesPlaybook.com.

In 200 pages you’ll learn how to:

1. Create a stunning website
2. Develop an explosive PR campaign
3. Make a splash in the news
4. Write a column in a magazine and 
Host a radio show
5. Network wisely
6. Join a Speakers Bureau
7. Write a book
8. Pay it forward

Are you ready to Be Inkandescent?

  • Get a free subscription to our popular monthly business magazine.
  • Download our 8 Steps to PR Success
  • How have we helped other companies? Check out what our clients say.

Here’s to your incredible, indelible, Inkandescent success! — The Inkandescent Team